Project Description:

Inspired by Animal Planet’s 2018 global rebrand, I emulated specific elements from Animal Planet's broadcast graphic package while intentionally re-imagining its motion-based, promotional show transitions. I experimented with using simple shapes to create dynamic transitions between show clips and excite viewers about my hypothetical show slate. With the addition of an upbeat audio bed, this piece truly embodies Animal Planet’s mission to celebrate the joy and wonder of animals.
Learn more about Animal Planet’s Rebrand here: https://vimeo.com/301832727